Company Background – My Mudra, established in 2013 has their registered office in New Delhi, India. Business Activity: The company acts as an intermediary, connecting customers with financial institutions. They use tele-calling, digital marketing, referrals, and physical branches for customer acquisition and service. Revenue Model: Primarily commission-based, earning from successful loan/credit card applications and insurance sales. The model incentivizes high sales volumes. Revenue Generation: Sub-DSAs play a crucial role in company’s revenue generation, accounting for 79% of the total revenue in FY24. While Delhi remains the company's primary market, contributing 49.43% of revenue, Uttar also represents a significant 10.41% share. As of May 31, 2024, My Mudra had 143 employees, including 10 employees from the IT and CRM development team.