Senco Gold Ltd was incorporated in the year 1994 and has its registered office in West Bengal. Company primarily sells gold and diamond jewellery and also sell jewellery made of silver, platinum and precious and semi-precious stones and other metals. Company products are sold under the “Senco Gold & Diamonds” tradename, through multiple channels, including 75 Company Operated Showrooms and 61 Franchisee Showrooms (as on March 31, 2023) (including four franchisees owned and Company operated Showrooms) and various online platforms, including their website. They are the largest organised jewellery retail player in the eastern region of India based on number of stores and among eastern India based jewellery retailers, company have the widest geographical footprint in non-eastern states. As on 31st March 2023, the company had 2,138 staff base on its payroll.